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Competitive Research
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Alexa Toolbar - A MUST!
The Alexa Toolbar is a free search and navigation companion that accompanies you as you surf, providing useful information about the sites you visit without interrupting your Web browsing.
- Get rid of those annoying popup ads.
- Search the Web and other resources directly from your toolbar.
- Learn about Web sites including traffic information and contact info.
- Surf more efficiently with Related Links for each page.
- Share opinions about sites with other users.
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WayBackMachine
Browse through 40 billion web pages archived from 1996 to a few months ago. To start surfing the Wayback, type in the web address of a site or page where you would like to start, and press enter. Then select from the archived dates available. The resulting pages point to other archived pages at as close a date as possible. A great way to see how a competitor has changed and what they are learned.
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The eMarketer Daily
Don't ever miss critical e-business news and information. Get the latest eMarketer articles delivered every business day. This is really good stuff. Usually a 1 paragraph description and 3-4 charts emailed to you daily on key marketing topics. Great customer research information.
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