http:// The Purple Cow Purple Cow, another famous Wall Street Journal bestseller written by Seth Godin guides every corporate person and companies, the need to transform themselves and how they can adopt transforming strategies to become outstanding in the business world. ‘The Big Red Fez’ was an e-book of Seth Godin on web design strategies, which topped the Amazon list for a year. The Promo Magazine has praised him as “The prime Minister of Permission Marketing”. Seth Godin is an entrepreneur, an agent of change and the best selling author of online learning books. http:// Free Prize Inside - Seth Godin A followup book showing you how to implement the ideas in Purple Cow.  A an easy and quick read with many supporting ideas.   http:// Monopolize Your Marketplace - Richard Harshaw Everything You’ve Ever Learned About Marketing And Advertising Is Wrong. Everything You’ve Ever Heard, Everything You’ve Ever Tried, And Everything You’ve Ever Done Is All Wrong!  Most people don’t get this simple marketing truth: Marketing’s job is to facilitate the prospects’ decision-making process and cause them to say, "I would have to be an absolute fool to do business with anyone else but you——regardless of price."  This book will show you how to start marketing the right way today, and start seeing real results. http:// No BS Business Success - Dan Kennedy Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does. You want sugar-coated clichés that go down easy? Seek them elsewhere - this book isn't for the faint of heart. Kennedy steers you along the bumpy road to growing a business, showing you potholes all along the way. Expose yourself to Dan's "25 Eternal Business Truths," and prepare for a lot of chin-rubbing insight. Get his take on your sales, cash flow, payroll, productivity, and on getting out of trouble wherever it arises. It's the kind of street-wise wisdom his readers (and high-paying consulting clients) swear by - all the way to the bank. http:// The Ultimate Marketing Plan - Dan Kennedy There are hundreds of books devoted to explaining the secrets and techniques of Marketing to the novice. What is unique about this book is the common sense explanation to everything that is recommended in the book. If you are new to the world of Marketing, this becomes very important since you can judge for yourself how to implement your Ultimate Marketing Plan. Just for the record, the 13 steps in this book and their chapter headings are - Putting Together the Right Message, Presenting Your Message, Picking the Right Targets, Proving Your Case, Putting Your Best Foot Forward, Getting Free Advertising, Malibuism - Becoming Hot, "Poor Boy" Marketing Strategies, Maximizing Total Customer Value, Fueling Word-of-Mouth Advertising, Creating Short-Term Sales Surges, New Marketing Technologies, Hiring and Firing the Experts http:// The Ultimate Sales Letter - Dan Kennedy This book is most useful to small business owners who want to generate qualified leads and not waste time, money, and energy in sending out useless junk mail. The techniques described by the author in this simple but effective book are easy to learn. The author explains a systematic process in writing the ultimate sales letter that gets read and achieves results. Overall, he describes 28 steps involved in designing, creating, and getting your sales letter to the right prospects. The book is less than 200 pages long and doesn't take more than a couple of hours to read. http:// No BS Sales Success - Dan Kennedy Sales Advice Not Swiped From Other Books! This book is about getting rich by becoming far better at the selling process than your competitors. What it's NOT is the kind of warmed-over, cliché-ridden advice you find replicated in a jillion other books on selling. Dan Kennedy would never have it that way. He's been called "The Professor of Harsh Reality" because he reaches salespeople in the tough world they occupy. He offers a set of no-BS strategies for overcoming obstacles to success, many of them self-imposed. Provocative, sarcastic and irreverent, the book reads like the seminars he conducts around the world-events that cause a stampede to the back of the hall for his materials after he finishes. Learn: • Dan's 13 eternal truths about selling • The surprising reasons you should "position" instead of prospect for sales • How to structure the sale in six simple steps • And the secrets to becoming a true master at the art of persuasion. http:// Tested Advertising Methods - John Caples Caples' classic is a must-read, as useful today as ever, for all marketing and advertising professionals. What I enjoyed best about this book was the discipline, the intelligence, and the methodical tips for how to test ads. Caples makes a brilliant case for holding ads accountable, and is (along w/Ogilvy and others) one of the foundation pieces for all copywriters and marketing professionals. It shows you, step by step, how to craft advertisements, mostly written, that produce results. http:// My Life In Advertising - Claude C. Hopkins Hopkins is the father of modern advertising. Arguably, his work, together with John Caples's "Tested Advertising Methods," form the Bible of modern advertising. Both understood that advertising is salesmanship and understood how to apply sales principles to advertising. All the modern giants of advertising still swear by this book. Ogilvy even claimed it changed his life (in advertising anyway, but who knows, advertising was Ogilvy's life). Despite the fact that Hopkins wrote with a focus on what we now consider to be direct marketing, his principles are applicable to all forms of advertising. Hopkins essentially invented many of the concepts that so many advertisers take for granted today, yet oddly, many advertisers fail to follow his advice. Whether you are a copywriter or involved in advertising in some other way, you must read this book if you want to be a success. All advertising before "Scientific Advertising" flows into it; and all advertising after "Scientific Advertising" flows out of it